DMA is a trade organization which seeks to advance all forms of direct marketing. They are based at DMA House which sits in the heart of London, nestled just behind Oxford Circus in Fitzrovia.
DMA were looking at a consolidation of their business including the IDM, and felt that an office refurbishment would assist in enhancing the project. They partnered with Office Principles to completely redesign the 5 floors including new mechanical and electrical systems. The refurbishment was carried out whilst the client was in occupation.
The DMA wanted a flexible space that could be used by their staff and members alike. The most important feature in the space, is the ‘Member’s Hub’ located just behind the reception area. The space has been designed with several different working zones and provides a bold statement about the business and its ambitions to provide for its members by offering world class facilities and collaboration spaces.