Employers are putting pressure on staff to return to the workplace
This is a huge mistake. Staff members have grown used to working from home and appreciate the independence, along with the freedom from tortuous commutes. Yes, staff members should be encouraged to get back to the office to overcome social isolation and to strengthen team bonding, moral and brand identity - but it’s a mistake to make this mandatory.
One company who made a real, and very public, hash of this is Apple. They ordered all 165k employees back to the office for three fixed days a week, causing mayhem and anger among employees who felt disrespected and ignored. An article on the Fortune website reported that 76% of staff were unhappy with the decision at the time, with 56% stating that they would quit to find a more flexible employer. This caused a lot of negative publicity for Apple.
So, if Apple can’t make it work, I challenge any company to take this forced approach and do better… Finding a way to attract members of the team back to the office, while giving them trust and freedom to work from home when it suits them, has to be the accepted way forward for 2023.