Job role
The Digital Marketing Manager will be a results-driven individual responsible for overseeing and executing the company's digital marketing strategy. The ideal candidate will develop, implement, track, and optimise digital marketing campaigns across various channels to drive growth and enhance brand visibility.
The Digital Marketing Manager should have a minimum of 4 years of experience in digital marketing, with experience in driving growth through SEO, email marketing and social media (organic and paid). If you can initiate digital campaigns and run with them from conception up to the execution, you are probably the ideal candidate for this role.
Role & responsibilities
Conducting detailed keyword and content research
Writing SEO optimised short and long form content for the website
Experience leveraging Digital PR and outreach strategies to acquire high-quality backlinks
Manage CRM, including contact lists and workflows, using HubSpot
Conduct A/B testing and optimisation to continually improve performance
Own the day-to-day operations across all social media channels
Drive the creation and promotion of 'people' focused content within the business
Performing competitor analysis to identify opportunities for improvement and growth
Uploading content to the website CMS (Craft) to drive engagement and leads
Augment and segment contact data using tools like apollo.io and HubSpot
Create and execute bespoke email campaigns and newsletters
Provide granular reporting and insights cross functionally
Experience in Paid Social, particularly LinkedIn Ads, with a proven track record of success
The successful candidate
Proficiency in digital marketing tools such as HubSpot, SEMrush, Google Search Console, Google Optimise, Apollo.io (or similar), and LinkedIn Ads
Strong analytical skills and the ability to derive insights from GA4 via Looker Studio
Ability to multitask and work successfully in a fast-paced environment
Experience with CMS platforms like Craft or WordPress
Excellent written and verbal communication skills
Strong attention to detail and problem-solving skills
Location
Based at the Reading office
Interested in this role?
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