Published on:

19 April 2023

Updated on:

26 April 2023

Read time:

2 minutes

Gary Tailby

Managing Director

Tina Batham

Managing Director

Midlands-based interior design consultancy, Office Principles North, is set to transform offices within one of Birmingham’s most iconic buildings.

The firm has been appointed to design and deliver more than 23,000 sq ft of CAT A office space on level 14 of The Cube, Wharfside Street in the heart of the city.

221025 OPN TCU TCU2 003 B DD

The firm has been appointed to design and deliver more than 23,000 sq ft of CAT A office space on level 14 of The Cube, Wharfside Street in the heart of the city.

The rebranded space will be known as ‘The Cube Offices’ and will include new flooring and lighting, feature panelling, exposed services, floor-to-ceiling glazing and upgraded toilet facilities.

A new raised floor will lead to an external sky garden for private meetings and events, connecting the office to the space outside.

As part of its delivery of the landlord refurbishment programme, Office Principles North will also fit out a brand new reception welcome area on level 8 of the multi-use building and install digital signage to enhance navigation and wayfinding.

The Cube Offices will be let as a single office space or as two flexible office suites.

The project is expected to be completed in Q2 2023.

The Cube Offices will reposition a vacant office space as a modern destination workspace in the heart of Birmingham. We will be significantly upgrading the reception area and wayfinding within the building, as part of a strategy to elevate The Cube Offices and give it a distinct identity. Our design works in harmony with the building’s character and features, and maximises natural daylight in the space. It will offer flexibility and enhanced facilities for tenants.

Gary Tailby, Joint Managing Director of Office Principles North

With historic low levels of Grade A availability in the market, opportunities to reinvent and reposition iconic buildings will help satisfy the growing demand for best in class space. The Cube’s 360 degree views of the city and impressive onsite amenity makes the office proposition on level 14 truly unique.

Theo Holmes, Senior Director - Advisory and Transaction services, CBRE

Meet the Authors

Having spent over 25 years in the industry, Gary is a highly proficient leader, with an all-encompassing knowledge of the commercial property market. The list of major corporates he has worked for spans all sectors and reflects his passion for exploring fresh business opportunities and breaking new ground. An enthusiastic team player, as well as a leader and director, Gary is intent on making sure that clients always attain their vision.

With over 25 years’ experience, Tina is a recognised and trusted industry leader whose client portfolio spans a huge body of work. Having consulted across most sectors, Tina is proficient in identifying the best solutions; focusing and advising on any single project to achieve outstanding results. As managing director, Tina is a hands-on team player as well as a strategist and experienced business development professional.