Published on:

27 March 2025

Updated on:

25 September 2026

Read time:

Lee Parsons

Business Intelligence Director

OP has announced its latest quarterly charity initiative supporting the Ruth Strauss Foundation as part of the company's commitment to giving back to the community.

The Ruth Strauss Foundation was established in memory of Ruth Strauss, who died of a rare form of non-smoking lung cancer in 2018. The charity focuses on providing emotional support to families facing the death of a parent and advocates for increased research into non-smoking lung cancers.

We believe in creating environments that support wellbeing in the workplace, and this extends to our commitment to supporting families in our communities during their most challenging times.

OP is focusing its charitable efforts for the April-June quarter on contributing to the Foundation's goal of raising over £100,000. These funds support children and families prepare for the loss of a parent, as well as raising awareness about non-smoking lung cancers.

The initiative will include a series of fun and interactive fundraising events and activities across OP's offices. These charity events will be posted on OP's social media channels, allowing supporters to follow the company's fundraising journey.

OP has established a JustGiving page where anyone can make donations to support this worthy cause. The company encourages staff, clients, and partners to share the fundraising page with their networks to help maximise support and reach the Foundation's fundraising goals.

How you can help

Visit OP's JustGiving page to make a donation today. Every contribution, no matter the size, makes a meaningful difference in supporting families facing the devastating impact of terminal illness. Follow OP's social media channels for updates on fundraising events and to see how your donations are making an impact.

Our team is passionate about this initiative. The Ruth Strauss Foundation does incredible work supporting families through unimaginably difficult circumstances. We're proud to rally our entire company behind such a meaningful cause and hope our contribution will help make a difference in the lives of those affected.

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Meet the Author

Lee brings deep knowledge to his role as Business Intelligence Director. Building on his successful tenure as Marketing Director, where he led major initiatives including the OP rebrand and built a high-performing team, Lee now drives data-driven decision making across OP. His expertise in analytics and business metrics helps shape strategic direction and measure performance outcomes. Lee's comprehensive understanding of the business, combined with his analytical approach, enables him to provide critical insights that guide company growth and operational excellence.