Published on:

21 November 2025

Updated on:

25 September 2026

Read time:

Lee Parsons

Business Intelligence Director

Join us in Birmingham's Paradise for an exciting ice hockey-themed charity event supporting the Alzheimer's Society. 

This event forms part of our collaboration with CBRE on its new HQ at Three Chamberlain Square, Paradise Birmingham.

OP is proud to work alongside CBRE in creating not just exceptional buildings, but also positive impacts in our community.

Our project team proudly wears vests featuring the Alzheimer's Society logo throughout the construction site, demonstrating our commitment to raising awareness every single day. This fundraising event builds on that ongoing support and gives everyone involved in the project – from our team members to CBRE colleagues and supply chain partners – a chance to actively contribute to this important cause.

What to Expect

  • Shoot the puck challenge: Test your skills in our exciting "shoot the puck" challenge. No experience necessary – just bring your enthusiasm!
  • Meet the pros: Meet players from the Uniflare Solihull Barons ice hockey team, who will be offering expert tips and cheering everyone on.
  • Free match day ticket: All participants receive a complimentary match day ticket.
  • Win big! Score a goal? Win a free family ticket for up to four people!

Why Alzheimer's Society?

Dementia affects over 900,000 people in the UK, along with their families and carers. The Alzheimer's Society provides vital support, funds research, and campaigns for change. Every pound raised helps fund research into treatments, provides support services for those living with dementia, and supports families navigating this challenging journey.

Can't make it?

You can still support the Alzheimer's Society by donating via our JustGiving page:

Make a difference today

Meet the Author

Lee Parsons Business Intelligence Director
Lee Parsons Business Intelligence Director

Lee brings deep knowledge to his role as Business Intelligence Director. Building on his successful tenure as Marketing Director, where he led major initiatives including the OP rebrand and built a high-performing team, Lee now drives data-driven decision making across OP. His expertise in analytics and business metrics helps shape strategic direction and measure performance outcomes. Lee's comprehensive understanding of the business, combined with his analytical approach, enables him to provide critical insights that guide company growth and operational excellence.

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