Published on:

14 January 2026

Updated on:

14 January 2026

Read time:

Luke Wilkins

Group Sales & Marketing Director

Iyna Fiaz

Group People Director

OP has announced four key appointments across its business development, operations, and client services functions, reinforcing the company's commitment to delivering exceptional service and drive continued growth.

The new hires include Regan as CRM Specialist, Jade as Business Development Manager, and Matt as Enterprise Account Director, who will all be based from OP's headquarters in Reading, alongside Jo as Studio Manager, who will be based at the company's Birmingham studio.

Regan strengthens OP’s sales operations through his expertise in CRM management and data‑driven process improvement.

As CRM Specialist, he will take ownership of the sales pipeline, ensuring data accuracy, workflow efficiency, and clear visibility across the business. Regan will work closely with internal teams to produce meaningful insights, develop reporting dashboards, and support informed decision‑making.

Jade brings a focused and energetic approach to her role as Business Development Manager.

She will play a key part in expanding OP’s market reach, engaging with organisations at early stages of their workspace journey and helping to identify where OP can add value. Jade will strengthen the front end of the sales process by developing relationships and supporting the creation of new opportunities.

Matt strengthens OP’s capability through his strategic approach to account management.

As Enterprise Account Director, he will develop structured account plans, work closely with senior stakeholders, and ensure OP is aligned with the long‑term priorities of our clients. Matt will play a central role in shaping how OP supports clients with complex, multi‑site or evolving workspace requirements.

Completing the quartet is Jo, who joins as Studio Manager at the Birmingham studio.

Jo will provide essential operational support across the business, managing calendars, coordinating travel, and overseeing day‑to‑day studio functionality. Her attention to detail and strong coordination skills play a key role in supporting the leadership team and helping the wider business deliver exceptional client service.

We're excited to welcome Regan, Jade, Matt, and Jo to join our OP team. Each of them brings unique expertise that will strengthen our capabilities. These appointments reflect our commitment to investing in talented professionals who share our values and passion for creating exceptional workplaces. As we continue to grow, building a skilled and collaborative team remains at the heart of everything we do.

Iyna Fiaz, Group People Director

These appointments represent a significant investment in our team and our future. Regan and Jade will help to supercharge our growth, while Matt's focus will help us deepen relationships with our clients. Each brings specialist skills and experience that will enable us to maintain our reputation for outstanding customer service while driving sustainable growth. We're delighted to welcome them to OP.

Luke Wilkins, Group Sales & Marketing Director

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Meet the Authors

With a strategic approach, Luke leads OP's Marketing, Business Development, and Account Management teams. Luke's proven track record in digital innovation and strategic leadership positions him perfectly to drive integrated solutions across all these critical functions. He leverages his expertise to shape overarching strategies while collaborating closely with teams across the business. Luke's data-driven approach and commitment to operational excellence continue to drive measurable business growth, strengthen our market position, and enhance customer relationships through effective account management.

As Group People Director, Iyna is a strategic leader focused on talent acquisition, development, and engagement. She excels at building high-performing teams and inclusive cultures. Her passion for empowering employees enables her to foster an environment where people thrive. Iyna is dedicated to cultivating a workplace where employees feel valued, inspired, and empowered.