12,000 sq ft




Property & Coworking


14 weeks

We love working with landlords to reimagine their buildings and create spaces that not only work harder for them, but transform the experience for their tenants too.

Take our office refurbishment of Eleven Brindleyplace in Birmingham for example. Our design has reshaped the building’s double height reception and delivered best-in-class amenities, from a stylish new business lounge to an on-site café and client event space.

It’s unlikely that its remaining office space will be available for long.

Eleven Brindleyplace is a 110,000 sq ft Grade A office building in Birmingham city centre.

Famed for its floor-to-ceiling glazing across all 12 floors, the building provides flexible floor plates, 24-hour access and on-site parking.

Eleven Brindleyplace is a former winner of the UK’s Best Commercial Workplace and has claimed the prestigious title of Best of the Best National Commercial Workplace, awarded by the British Council for Offices.


The building is a high quality office development in an established and successful commercial location.

Its affordable office space and convenient access to the city centre, make it an ideal base for businesses looking to establish a presence in Birmingham's thriving business community.

The challenge for its landlord? How to realise the potential afforded by a huge, open plan reception that lacked inspiration and was a transitional space, rather than a destination.

Our brief was to deliver an exciting office fit out: to transform the arrival experience, entice new tenants and improve amenities for its existing ones, by maximising the ample available ground floor and basement space.

The chosen office design would need to be implemented to budget and within a live environment, working in collaboration with the building management team to limit disruption for the building’s many occupants.

Eleven Brindleyplace is a building packed full of exciting new tenant amenities. Our collaborative design has transformed a transitional ground floor space into an attractive destination, with a modern, luxurious business lounge, on-site café and events space. It makes the available space work much harder for our client but most importantly, offers a modern, dynamic and engaging office environment for new and existing tenants.

Tina Batham, Managing Director, Office Principles North

Office Principles North has upgraded more than 12,000 sq ft of office space at Eleven Brindleyplace to deliver best-in-class amenities and a stunning arrival space.

It has been made possible by the relocation of the building’s concierge reception desk, and creation of a new welcome area and modern business lounge.

Its dual focus on style and convenience is reflected in the deployment of a range of new furniture, featuring lighting and speed gates, which allow efficient access to the building.

Drag to compare before and after.

Brindley Place Before Sketch OP 11 Brindley Place After

Archways frame an impressive new café area, which has been formed following the removal of partitioning, as well as metal railings, a dumbwaiter, disused toilet and tired mechanical kit. The upgraded space includes a new ceiling and sprinklers, lighting, flooring and furniture, and a smart commercial kitchen. It will be open to tenants and the general public alike, inviting people to enter a now accessible building they may never have previously set foot in.

We have also revamped a previously redundant mezzanine floor to deliver a multifunctional events space, which can cater for wellness and leisure as well as conferences and meetings. Complete with new lighting, furniture and AV capabilities, it leads through to stylish private meeting booths via new access control doors.

The basement area has been upgraded to deliver new end of journey facilities, comprising secure bicycle storage and repair station, and fully equipped showers and lockers, supporting the building’s ESG credentials. There are also markings and wayfinding within the underground car park.

There’s also a new shower block with new showers, unisex superloos and lockers. While that may sound fairly straightforward, our on-site team overcame several hurdles in its delivery, digging deep into existing concrete to level a previously uneven floor and managing the heavy duty removal of waste.

A positive relationship with the landlord and building management company enabled the smooth delivery of the project, with all parties complimenting us on both the quality of design and our professionalism in delivering it.

Not everything within Eleven Brindleyplace is entirely new: we’ve been able to reuse materials throughout the project, including the bar area, metal handrail and sections of existing carpets which have been given a new lease of life. A bit like the building.

Office Principles North has delivered an outstanding transformation of the arrival experience and amenities at Eleven Brindleyplace. Their skilled team worked closely with us to understand our vision and objectives, overcoming various challenges to implement a design that maximises and modernises the available space. We're delighted with the stunning, convenient new facilities that will enhance this premium office location for existing and prospective tenants alike. Office Principles North is a pleasure to collaborate with - their professionalism and attention to detail shine through in the work they deliver.

Nicole Steed, Director of Asset Management, Blue Noble