Published on:

20 June 2024

Updated on:

25 September 2026

Read time:

Lee Parsons

Business Intelligence Director

Office Principles has changed its brand name to OP.

The move reflects the expansion of the company’s capabilities beyond traditional office design, and consolidates its presence in multiple locations through a single, strong brand identity.

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OP has gained more than 35 years’ experience in creating high-performance workplaces that enhance productivity, employee engagement and wellbeing.

The company specialises in workplace consultancy, design and project management, with a particular focus on CAT A and CAT B refurbishments in office, learning and laboratory environments.

Headquartered in Reading, OP has a regional presence in London, Birmingham and Manchester, and has gained a reputation for the successful delivery of high-profile projects for leading corporate clients, including landlords and occupiers.

Notable examples include:

● Techspace

● Shoosmiths

● Our Birmingham Studio

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Stephen Parsons, Group Managing Director at OP, said:

“The workplace landscape is evolving and so are we. As a sector we have changed the way we think and talk about offices, and our modern places of work are far removed from the sedentary locations of the past.

“OP’s expertise is in crafting dynamic and exciting hybrid workplaces that foster genuine collaboration, flexibility and engagement. They’re the kind of vibrant, innovative and energetic places that never stand still, and we strongly felt that our brand name should reflect that.

“This change will enable us to meet our business growth objectives through a cohesive and consistent message which better represents both our expanding service offering, and our ability to pivot in response to market demands. We’re excited to embark on our next chapter as OP.”

Meet the Author

Lee brings deep knowledge to his role as Business Intelligence Director. Building on his successful tenure as Marketing Director, where he led major initiatives including the OP rebrand and built a high-performing team, Lee now drives data-driven decision making across OP. His expertise in analytics and business metrics helps shape strategic direction and measure performance outcomes. Lee's comprehensive understanding of the business, combined with his analytical approach, enables him to provide critical insights that guide company growth and operational excellence.