Potenza Technology (Iveco Group)

The vision was to create a UK headquarters for Potenza Technology and parent companies that would make a powerful statement about their brand while solving a fundamental workplace challenge.

We needed to transform a completely empty industrial building into a cohesive workspace that would bring together traditionally separate workforces.  Workshop  and, office employees, and visiting clients needed to feel equally welcome and connected in the new space.

This wasn't simply about creating an office or upgrading a workshop – it was about designing a destination that embodied Potenza Technology's identity and created a genuine sense of community across all levels of the organisation. Every space tells a story, and this one needed to celebrate unity, innovation, and the power of people working together.

We would need to deliver a design that was bold enough to reflect the Potenza Technology brand, yet inclusive enough to make every employee feel valued. A key technical requirement was maintaining the building's EPC A rating while navigating the complexities of evolving building regulations.

The design language throughout the headquarters draws directly from Potenza Technology's automotive heritage. We've incorporated a real front end of an IVECO van into the space, functioning as a unique meeting area where employees can step inside and use it as a private booth. 

Circuit board-inspired patterns feature in the ceiling baffles and glazing manifestation, while the FPT colour palette of bold black and red runs throughout, carefully balanced with softer tones to maintain an inclusive, welcoming atmosphere.

Our design includes themed areas that reflect Potenza Technology's business with a touch of humour. 'Pit stop' and 'Charge point' kitchen areas provide convenient refreshment spaces, while meeting rooms bear names like 'Amp' and 'Watt… Another Meeting', showing that functionality and personality can coexist.