At the heart of our concept is a graphic line representing connection. It appears most visibly as a continuous feature rope light that travels through the space, creating a strong visual identity and helping to draw the different zones together.
More than a decorative gesture, the line becomes a thread through the student experience - a simple device that symbolises people meeting, exchanging ideas and building friendships.
The lighting also changes the atmosphere of the common room. For social events and movie nights, the main lighting can be reduced and the softer feature light becomes the focal point, giving the space a warmer, more relaxed feel. This ability to shift the mood was important in creating somewhere that feels less institutional and more like home.
The identity continues through signage, graphics and the wider One Penrhyn branding, giving the building a more coherent personality from arrival onwards. Externally, new imagery, signage and lighting strengthen the building's street presence and help establish a clearer sense of destination.