Size

16,500 sq ft

Location

Birmingham

Activity

Property & Coworking

Duration

18 weeks

When CBRE made the decision to relocate their Birmingham operation into one of the city's most architecturally striking new buildings, we knew this project had the potential to be something truly special.

CBRE are the global leader in commercial real estate services and investments. With services, insights and data that span every dimension of the industry, they operate at a scale and depth that few organisations can match - and their Birmingham home needed to reflect exactly that.

The building: architecture as inspiration

3 Chamberlain Square is a brand new, architectural landmark development that has quickly become one of the most talked-about buildings in Birmingham's commercial real estate market. Clad in rich red terracotta tiles - designed and manufactured in Portugal - the façade draws on the architectural heritage of the surrounding area, referencing the distinctive OGEE arches of the lower building and the fluting of the Town Hall directly opposite.

It was clear that the architectural narrative of the building needed to continue on the inside. Bringing them in became one of the central threads of our entire design narrative - terracotta tones, arched details, and textural references that make the interior feel like a natural continuation of the building's story, rather than a space that simply sits within it.

The brief: from temple road to chamberlain square

Our team supported CBRE through their relocation journey from their previous home at Temple Row, bordering St Philip's Cathedral and the green space locally known as Pigeon Park to their new base at 3 Chamberlain Square. This early involvement gave us a thorough understanding of their culture, values, and ways of working before a design decision was made.

The ambition was to create a space that feels unmistakably Birmingham, embodies CBRE's values and culture, incorporates the highest standards of sustainability and wellbeing, and sets a new benchmark for workplace design in the city.

The design: a sense of place

Establishing a genuine sense of place was the foundation of our design approach - creating a workspace that feels as much a part of Birmingham as it does a reflection of CBRE. Equally, we were committed to designing for longevity; every material, finish, and furniture selection was made with timelessness in mind and sustainability, with an enduring quality that would stand the test of time.

This approach extended to the furniture palette, which was curated so that pieces could be repositioned across different zones without disrupting the overall aesthetic - giving CBRE the freedom to adapt the space as their ways of working evolve. A single carpet tile runs throughout the entire workspace and meeting rooms, with a considered feature colour reserved for the boardroom alone. The result is a cohesive, unified environment that feels calm, considered, and complete.

Designing the new home of CBRE Birmingham has been a career highlight, working with a client so invested in creating pride in our city and meaningful design that is as healthy for the planet as it is for its people is why we do this job.

Claire Stant, Creative Director

The entrance: making an immediate statement

The entrance makes an immediate statement. Two sculptural trees, standing at over four metres tall, greet visitors on arrival, framing the view to the Town Hall beyond and setting the tone for the considered design that follows throughout the space. 3D printed from clay excavated from the HS2 connecting CBRE Birmingham project with CBRE’s Henrietta House HQ in London and created in collaboration with independent sculptors, these pieces are as meaningful as they are striking. They speak directly to the sustainability narrative that runs through the entire project and serve as a tangible reminder that every material choice here carries a story and a purpose.

Front of house: the Clientology experience

Client engagement and networking are pivotal to CBRE's success, and Clientology gives that priority a home. Occupying a prime position overlooking Chamberlain Square, it is a bespoke space dedicated purely to good coffee and better conversations - an unfolding journey from arrival through to client engagement, with views across the square framed and celebrated throughout.

Central to Clientology is a generous, curved seating area positioned to make the most of the outlook across the square. The result is a space that draws people in instinctively and sets the tone for every client interaction that follows.

Complementing the space is a bespoke terrazzo worktop surface, handcrafted by the project team using reclaimed brick from Brindleyplace and brass offcuts sourced from across Birmingham. Every fragment was individually selected and placed by hand - a surface shaped from the city itself and designed exclusively for CBRE.

Rise café and the unfolding wall

The Rise Café acts as the social and collaborative heart of the workplace, with a considered connection to the Clientology space via a flexible, unfolding wall system. Designed to echo the distinctive arched forms of the building's exterior facade, the wall brings the architectural language of 3 Chamberlain Square into the interior in a subtle but cohesive way. 

This allows the two spaces to expand and contract in response to different events and activities - from daily team moments to larger client gatherings - giving CBRE a genuinely versatile set of rooms that work harder as the day evolves.

Even the joinery detailing in Rise reflects our commitment to craft: rather than standard slab ends on the worktop, we introduced curved apron details with exposed ply, a quiet but deliberate touch that rewards those who look closely.

Meeting spaces: nine rooms, one palette

CBRE's meeting suite comprises nine rooms in total - six within a connected meeting village, and three more intimate colleague facing rooms - alongside three two-person focus rooms and eight call pods. Rather than theming the rooms with storytelling graphics or bold branding, we let the finishes and materials do the talking.

Each meeting room features bespoke acoustic panels with patterns drawn from the geometry of Birmingham's landmark buildings, paired with artwork of those same buildings commissioned in collaboration with Brumhaus, a born-and-bred Birmingham artist. It is a subtle but meaningful nod to the city that ties the rooms together and reinforces that sense of place throughout. The result is a meeting suite that feels like a genuine extension of the wider workspace, rather than a series of disconnected, corporate rooms.

Sustainability: materials with meaning

Sustainability was a fundamental consideration throughout, informing material selection, specification, and design decisions at every level. Each sustainably rooted decision within the space is accompanied by bespoke signage platforms, giving employees, visitors, and clients a tangible way to engage with the environmental story behind the workspace.

From cork flooring and cradle-to-cradle certified carpet tiles to recycled leather acoustic panels, and Impact Cotton panels produced from recycled cotton waste, every specification was made with environmental responsibility in mind. The Altrock reception desk - sculpted from waste marble - the bespoke Foresso countertop, made in Birmingham from waste timber offcuts, and the bespoke terrazzo worktop crafted from reclaimed Birmingham materials further reinforce this commitment. Behind many of these choices are small, independent makers and craftspeople whose dedication to sustainable production is as much a part of the space as the materials themselves.

A defining part of the sustainability story is the scale of furniture reuse and repurposing achieved across the project. The vast majority of CBRE's existing meeting and task furniture was retained, refurbished, and reintroduced into the new workspace The result is a workspace that diverted significant volumes of furniture from waste, reduced the embodied carbon of the fit out considerably, and demonstrated that high-design outcomes and circular thinking can sit hand in hand.

Wellbeing: designed for everyone

As part of CBRE's commitment to WELL Building Standard accreditation, wellbeing runs through every layer of the design. The flow of the space, the selection of textures and materials, the management of light and acoustics: all of it has been shaped by a genuine desire to support the people who use it every day.

Dedicated wellbeing spaces include a thoughtfully designed Parents' Room, complete with lighting, toys, and changing facilities. A separate wellness room provides space for prayer, meditation, yoga, and first aid, ensuring that the workspace genuinely serves every employee.

The building itself holds BREEAM Excellent and WELL certifications and is the first in Birmingham to achieve a NABERS UK 5 Star Design Reviewed Target Rating - and every decision we made was in service of strengthening rather than compromising those ratings.

We wanted a workspace that felt genuinely rooted in Birmingham - a space our team could be proud of and our clients would remember. What OP have delivered goes beyond our expectations. Every detail has been thoughtfully considered, and the result is an environment that truly reflects who we are as a business and the city we call home.

Will Ventham, Head of Midlands at CBRE Birmingham

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